We first saw The Earth Collection range of clothes whilst on holiday in Cornwall in 2005 .We liked the classic designs, fabrics and colours which, combined with their affordability and ease of care made them irresistible. 

When we researched The Earth Collection more deeply with a view to opening a business selling it we liked the concept of caring for the environment and ensuring that everyone from production workers to customers is treated with respect and fairness.

When looking for a suitable location St Ives seemed ideal with two markets a week plus a farmers market every other week. In addition to which there is a good selection of independent retailers and not the depressing cloning that happens elsewhere. Since opening in May 2006 we have not altered our views.

Our aim is to provide a personal service and to treat our customers how we would like to be treated but so rarely have been in the past.

We look forward to you visiting us.

See you soon

Jan and Steve